Privilee Case Study – UX/UI Website and Mobile App Redesign for a Premier Lifestyle Membership Platform

The lifestyle brand redefining membership in the UAE.

Privilee is a premium UAE-based lifestyle membership platform offering unlimited access to five-star beach resorts, gyms, pools, and wellness clubs. Designed for health-conscious, experience-driven users, the brand continues to set the standard for luxury lifestyle access across the region.

Wdesigna partnered with Privilee to redesign both the website and mobile app as one connected digital ecosystem. The goal was to create a seamless, mobile-first experience that clearly communicates value, enhances discovery, and supports the full member journey from exploration to check-in.

Services:

UX Strategy & Research
User Research and Personas
Information Architecture
UX/UI Design for Web and Mobile
Wireframing & Prototyping
Design System Update
Mobile Interaction Design
Conversion-Focused Layout & Content Structure
Mobile-First Responsive Design

• The Vision

A clear, confident, and premium digital experience

The vision was to create a unified digital experience that reflects the quality of the Privilee membership itself. Every touchpoint was designed to feel intuitive, transparent, and engaging, allowing users to instantly understand the offering while enjoying a refined, luxury-driven interface. The website and mobile app were treated as complementary products, each optimized for its core purpose while maintaining consistent UX patterns, branding, and visual language.

Privilee digital membership card – Mobile app interface displaying personalized member credentials, plan details, and scannable access QR code

Privilee app category navigation – UX/UI interface showing activity categories like beach, gym, dining, and wellness for easy venue discovery

• Our Approach

Research-led design with real-world usability at its core

We set out to create a clear, intuitive, and premium experience across both web and mobile. The website was designed to communicate the value of the Privilee membership with clarity and effortless navigation, while the mobile app was crafted as a personalized, everyday companion with seamless exploration, booking, and check-in flows. Continuous refinement ensured a cohesive and elevated experience across every touchpoint.

Privilee app Explore flow – Mobile UI showing user journey through categories, venue discovery, and filterable search results

Privilee app icon – Minimalist mobile icon representing luxury lifestyle membership experience in the UAE

Privilee booking UI – Mobile interface for selecting venue date and time with intuitive calendar and time slot picker

• Design System

One brand language across web and mobile

A scalable design system was created to support both the website and mobile app. It includes typography, color palettes, UI components, and interaction patterns designed to feel elegant, modern, and unmistakably Privilee. This system ensures visual consistency, faster iteration, and long-term scalability across all digital touchpoints.

Privilee design system – UI components and reusable elements including buttons, icons, form fields, and layout rules for consistent interface design

• The Result

A seamless digital ecosystem built for modern membership experiences

The outcome is a seamless, premium digital ecosystem where the website and mobile app work together naturally. The experience makes the Privilee offering immediately clear, effortless to explore, and easy to use, while expressing the brand’s luxury positioning across every interaction.

Privilee app final UI screens – High-fidelity mobile designs showcasing polished UX/UI across booking, dashboard, and personalized member experience

Privilee final UX/UI screens – Fully designed responsive interface with refined visuals, intuitive navigation, and mobile-first layout

Privilee website homepage showcasing redesigned UX/UI for lifestyle membership platform

• Let’s Build Your Product Next

Design that solves real problems and delights users.

We help startups and established teams turn complex problems into seamless digital experiences. Whether you're building from scratch or improving an existing product - we bring clarity, creativity, and execution.

Book a quick
intro call

Book a Call

Prefer email?

hello@wdesigna.com